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New Media and Digital Marketing
Abbreviation: KOMDI515Load: 15(L) + 15(S) + 0(E) + 0(P) + 0(PE) + 0(ME) + 0(EE) + 0(FLE) + 0(PEE) + 0(FE) + 0(CP)
Lecturers in charge: v. pred. mr. sc. Zdeslav Milas
Lecturers: Davor Trbušić mag. comm. ( Seminar )
Course description: The goal of the programme is to explain to the students the basic laws of growth and development of digital media and marketing, and how they are interwoven with sociologic and business phenomena that they face every day. Through lectures and exercises, the students will learn basic concepts related to digital marketing, business strategy and marketing in digital media and learn basic business terminology.
Lecture languages: - - -
Compulsory literature:
1. Chris Anderson; Dugi rep; Zagreb: Naklada Jesenski i Turk (2008)
2. W. Chan Kim Renee Mauborgne; Strategija plavog oceana; Zagreb: Masmedia, Poslovni dnevnik (2007)
3. Gary Vaynerchuk; Ekonomija zahvalnosti; Zagreb: Znanje (2011)
4.
5.
Recommended literature: - - -
Legend
L - Lectures
FE - Field exercises
CP - Clinical practicals
S - Seminar
E - Exercises
P - Practicum
PE - Proofreading exercises
ME - Methodology exercises
EE - Experimental exercises
FLE - Practical foreign language exercises
PEE - Physical education excercises
* - Not graded
Copyright (c) 2006. Ministarstva znanosti, obrazovanja i športa. Sva prava zadržana.
Programska podrška (c) 2006. Fakultet elektrotehnike i računarstva.
Oblikovanje(c) 2006. Listopad Web Studio.
Posljednja izmjena 2020-03-30