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Introduction to Public Relations
Abbreviation: KOMBI355Load: 15(L) + 15(S) + 0(E) + 0(P) + 0(PE) + 0(ME) + 0(EE) + 0(FLE) + 0(PEE) + 0(FE) + 0(CP)
Lecturers in charge: v. pred. mr. sc. Zdeslav Milas
Lecturers: Davor Trbušić mag. comm. ( Seminar )
Course description: The aim of the course is to familiarize the students with the basic concepts of public relations and explain key concepts, processes, theoretical approaches and models of communication. The students will learn the importance of planning and management in public relations, the characteristics of media relations and the use of various techniques in PR. The participants will be introduced to the PR areas of practice in the public, political, non-governmental and non-profit sector, as well as in the for-profit sector, particularly in corporate communication. In addition to internal communication, the course will cover crisis communication, as well as ethical and legal standards in public relations.
Lecture languages: - - -
Compulsory literature:
1. BROOM, Glen M. (2010): Cutlip + Center s učinkoviti odnosi s javnošću, MATE, Zagreb, (3. dio: poglavlja 11 - 14., 266-376.);
2. MILAS, Zdeslav (2011): Uvod u korporativnu komunikaciju. Teorijski pristupi i organizacijski modeli, Novelti Millenium, Zagreb (poglavlje 3, 4 i 6, 57-72. i 95-104.);
3. SOMMERVILLE, Ian (2007): "Poslovna etika, odnosi s javnošću i korporativna društvena odgovornost", u: THEAKER, Alison (ur.): Priručnik za odnose s javnošću, HUOJ, Zagreb, 155-170.;
4. TOMIĆ, Zoran (2008): Odnosi s javnošću - teorija i praksa, Synopsis, Zagreb/Sarajevo (ključna knjiga, sva poglavlja osim Proces upravljanja i osobnog PR-a);
5.
Recommended literature: - - -
Legend
L - Lectures
FE - Field exercises
CP - Clinical practicals
S - Seminar
E - Exercises
P - Practicum
PE - Proofreading exercises
ME - Methodology exercises
EE - Experimental exercises
FLE - Practical foreign language exercises
PEE - Physical education excercises
* - Not graded
Copyright (c) 2006. Ministarstva znanosti, obrazovanja i športa. Sva prava zadržana.
Programska podrška (c) 2006. Fakultet elektrotehnike i računarstva.
Oblikovanje(c) 2006. Listopad Web Studio.
Posljednja izmjena 2020-03-30