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Marketing Communications and Publicity
Abbreviation: KOMBI575Load: 15(L) + 15(S) + 0(E) + 0(P) + 0(PE) + 0(ME) + 0(EE) + 0(FLE) + 0(PEE) + 0(FE) + 0(CP)
Lecturers in charge: prof. dr. sc. Danijel Labaš
Lecturers: Stipan Rimac mag. comm. ( Seminar )
Course description: The main objective of this course is to introduce students to the basics of marketing communications and publicity, as well as their role in the marketing process. Students should acquire the basic concepts and theories and be able to apply them.
Lecture languages: - - -
Compulsory literature:
1. Busch, R., Seidenspinner, M., Unger, F.; Marketing Communication Policies; Springer, Berlin, Heidelberg, New York (2007)
2. Varey, Richard J.; Marketing Communication Principle and practice; Routledge, London, New York (2002)
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Recommended literature: - - -
Legend
L - Lectures
FE - Field exercises
CP - Clinical practicals
S - Seminar
E - Exercises
P - Practicum
PE - Proofreading exercises
ME - Methodology exercises
EE - Experimental exercises
FLE - Practical foreign language exercises
PEE - Physical education excercises
* - Not graded
Copyright (c) 2006. Ministarstva znanosti, obrazovanja i športa. Sva prava zadržana.
Programska podrška (c) 2006. Fakultet elektrotehnike i računarstva.
Oblikovanje(c) 2006. Listopad Web Studio.
Posljednja izmjena 2020-03-30