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Opinion Polls and Media Market Research
Abbreviation: KOMDI155Load: 15(L) + 15(S) + 0(E) + 0(P) + 0(PE) + 0(ME) + 0(EE) + 0(FLE) + 0(PEE) + 0(FE) + 0(CP)
Lecturers in charge: doc. dr. sc. Ivan Burić
Lecturers: doc. dr. sc. Ivan Burić ( Seminar )
Course description: The main objective of this course is to familiarize the students with the basics of the methodology of the public opinion and media market research, as well as the basic goals of using this type of research in business practice. In this way, we want to educate the students in how to properly devise, use and evaluate public opinion and media market polls. Accordingly, the course strives to ensure that the students are upon completion of their studies capable to use the market, media and public opinion research in concrete business practice, as important business tools in the context of reflexive business practices.
Lecture languages: - - -
Compulsory literature:
1. Lamza Posavec, Vesna (1995) Javno mnijenje: teorije i istraživanje. Zagreb: Alinea, str 7 - 67.
2. Lamza Posavec, Vesna (2015). Mjerenje javnosti. Zagreb. Institut Ivo Pilar Mogućnost validacije predizbornih istraživanja javnog mnijenja, str. 13-32 Pokušaj identificiranja vjerojatnih glasača, str 73-102. Izlazne ankete u svijetu i Hrvatskoj, 173-201. Utječu li rezultati predizbornih anketa na izborno ponašanje birača, str. 289-312
3. Wimmer, R. D., Dominick, J. R. (2003), Mass Media Research. Belmont, CA: Wadsworthx. Poglavlje 13: Newspaper and Magazine Research, str. 339-349. Poglavlje 14: Research in the Electronic Media, str. 350-379. Poglavlje 15: Research in Advertising, str. 381-404. Poglavlje 16: Research in PR, str. 405-421.
5. Šiber, Ivan (2003). Politički marketing. Zagreb: Politička kultura, str. 1-26, 43-61.
Recommended literature: - - -
Legend
L - Lectures
FE - Field exercises
CP - Clinical practicals
S - Seminar
E - Exercises
P - Practicum
PE - Proofreading exercises
ME - Methodology exercises
EE - Experimental exercises
FLE - Practical foreign language exercises
PEE - Physical education excercises
* - Not graded
Copyright (c) 2006. Ministarstva znanosti, obrazovanja i športa. Sva prava zadržana.
Programska podrška (c) 2006. Fakultet elektrotehnike i računarstva.
Oblikovanje(c) 2006. Listopad Web Studio.
Posljednja izmjena 2020-03-30