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Fundamentals of Market Research
Abbreviation: SOCBI513Load: 30(L) + 0(S) + 0(E) + 0(P) + 0(PE) + 0(ME) + 0(EE) + 0(FLE) + 0(PEE) + 0(FE) + 0(CP)
Lecturers in charge: doc. dr. sc. Ivan Burić
Lecturers:
Course description: The aim of the course is to teach students the application and methods of the market oriented and advertising research. To introduce to them the basic terms and concepts of market and advertising together with the main research methods in the field. To train them on how to carry out main tasks and duties of market researchers.
Lecture languages: - - -
Compulsory literature:
1. Marušić, M., Vranešević, T. (2001) Istraživanje tržišta, Zagreb, ADECO.;
2. Peračković, K. (2008) Društvo i (ili) tržište Sociološka konceptualizacija procesa marketizacije društva, Društvena istraživanja, 17/6; 975-998.;
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Recommended literature: - - -
Legend
L - Lectures
FE - Field exercises
CP - Clinical practicals
S - Seminar
E - Exercises
P - Practicum
PE - Proofreading exercises
ME - Methodology exercises
EE - Experimental exercises
FLE - Practical foreign language exercises
PEE - Physical education excercises
* - Not graded
Copyright (c) 2006. Ministarstva znanosti, obrazovanja i športa. Sva prava zadržana.
Programska podrška (c) 2006. Fakultet elektrotehnike i računarstva.
Oblikovanje(c) 2006. Listopad Web Studio.
Posljednja izmjena 2020-03-30