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Sectoral Public Relations
Kratica: KOMDI455Opterećenje: 15(P) + 15(S) + 0(A) + 0(PK) + 0(LK) + 0(M) + 0(E) + 0(SJ) + 0(TJ) + 0(T) + 0(KL)
Nositelji: pred. Daria Mateljak
Izvođači: pred. Daria Mateljak ( Seminar )
Opis predmeta: The purpose of the course is that the students understand and can apply the basics of public relations and organizational communications in various sectors: corporate and business communications, political communication and state, civil sector, local community relations, and interdisciplinary approach. The students are required to apply PR theories in practice, master differences among various sectors and learn particular characteristics, and especially the importance of strategic approach in communication.
Jezici na kojima se održava nastava: - - -
Obavezna literatura:
1. Chapters 5-9, 11-12,15- 17, 19-22, 26,29 NOTE: The 2017 edition is significantly upgraded from the first 2007 edition or the corresponding Croatian translation of the first edition.
2.
3. pojedina poglavlja prema uputama
Preporučena literatura: - - -
Legenda
P - Predavanja
T - Terenske vježbe
KL - Kliničke vježbe
S - Seminar
A - Auditorne vježbe
PK - Vježbe u praktikumu
LK - Lektorske vježbe
M - Metodičke vježbe
E - Eksperimentalne vježbe
SJ - Vježbe iz stranog jezika
TJ - Vježbe tjelesnog odgoja
* - Predmet se ne polaže
Srce - Sveučilišni računski centar Sveučilišta u Zagrebu