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Marketing Management
Kratica: MMOpterećenje: 30(P) + 30(S) + 0(SJ) + 0(A) + 0(TJ) + 0(PK) + 0(T)
Nositelji: izv. prof. dr. sc. Mirko Palić
Izvođači: doc. dr. sc. Andrea Lučić ( Seminar )
Opis predmeta:

Course Objectives
This course will provide students all the necessary knowledge (theoretical and practical) related to the implementation of marketing activities, understanding of marketing concepts in specific contexts and the application of marketing concepts in practice.

Course Contents
1. Marketing principals for 21th century
2. Marketing strategies
3. Marketing plan
4. Managing satisfaction, loyalty and consumer value
5. Brand value management
6. Managing products and services
7. Price management
8. Distribution management
9. Sales management
10. Advertising management
11. Managing other communication activities
12. Managing a holistic marketing organization
Jezici na kojima se održava nastava: - - -
Obavezna literatura:
1. 1. Kotler P., Keller, K. L: Marketing management - 12th edition, Prentice Hall, 2006. 2. Materials from classes
Preporučena literatura:
2. 1. Peter J.P., Donnelly J: Marketing Management, McGraw-Hill, New York, 2010. 2. Marshall G., Johnston M: Marketing Management, McGraw-Hill, New York, 2010. 3. Mullins J., Walker O., Boyd H: Marketing Management: A Strategic Decision-Making Approach, McGraw-Hill/Irwin,New York, 2009.
Legenda
P - Predavanja
S - Seminar
SJ - Vježbe iz stranog jezika
A - Auditorne vježbe
TJ - Vježbe tjelesnog odgoja
PK - Vježbe u praktikumu
T - Terenske vježbe
* - Predmet se ne polaže
Srce - Sveučilišni računski centar Sveučilišta u Zagrebu