Course content

Visual Communication Design 2

Code:

100086

Abbreviation:

UAD804

Higher education institution:

Arts Academy

ECTS credits:

6.0

Load:

30(L) + 30(E) + 5(S)

Issuing teachers:

Full Professor Dejan Kršić

Course contractors:

Ana Bodrožić (E)

Full Professor Dejan Kršić (L, S)

Course description:

Adoption, understanding and personal examination of the principles of graphic design at the conceptual, design and technological level. Mastering knowledge and skills for successful graphic design of visual communication media. Understanding historical development and stylistic characteristics of the poster and its communication requirements. Expanding the graphic vocabulary, from simple solving of communication problems to interpretation, conceptual thinking, expression of personal attitude, use of metaphors, symbolism, abstraction and introduction of humor. Understanding and ability to analyze the properties and ways of functioning of print media in the contemporary context. Developing critical thinking about the contemporary social context and the role of the design profession. Synthesis of knowledge and skills acquired in the educational process with the goal of independent creative design of means of visual communication.

Mandatory literature:

1. Lupton, Ellen, Miller, J. Abbot, Design Writing Research, Writing on Graphic Design, Phaidon, London 1999

2. S. Heller, M. Ilić, Anatomy of Design, Rockport, 2007.

3. S. Heller, Merz to Emigre and Beyond-Avant-Garde Magazine Design of the Twentieth Century, Phaidon Press, London, 2003.

4. Poynor, Rick & Booth-Clibborn, Edward: Typography Now-The Next Wave, Booth-Clibborn Editions, London 1991.

Learning outcomes:

1. Design a research project. conduct research and interpret results independently. develop a project in the form of a visual essay.

2. Design and create a concept in visual communication media.

3. Critically and argumentatively present work to a professional and general audience.

4. Synthesise knowledge and skills from other theoretical and practical courses in the typographic design of visual communication tools.

5. Apply knowledge, skills and principles of graphic design, typography and layout in designing means of visual communication at a higher degree of complexity.

6. Present a project according to the rules of the profession.

Enrollment prerequisites:

Visual Communication Design 1 (concluded)

Course in study programme:

Code	Name of study	Level of study	Semester	Required/Elective
50	Typography	graduate	2	elective
51	Graphic Design	graduate	2	required
52	Interacitive Media	graduate	2	elective

* the course is not taught in that semester

Legend

S - Seminar

E - Exercises

L - Lectures