Course content

Visual Communications

Code:

160871

Abbreviation:

UAL4AA

Higher education institution:

Arts Academy

ECTS credits:

5.0

Load:

30(L) + 30(S)

Issuing teachers:

Senior Lecturer Barbara Gaj Ristić, PhD

Course contractors:

Senior Lecturer Barbara Gaj Ristić, PhD (L, S)

Course description:

This course enables students to get acquainted with different visual media through which visual communication is realized and their development throughout history, as well as developing critical awareness and visual sensitivity for events from immediate reality and analysis of contemporary art and the semiotic relationship between image and meaning. It also enables familiarization with the role, meaning and influence of visual media in contemporary society. Learning outcomes: After passing the exam, students will be able to 1) Describe and define basic terms from the theory of information and communication, semiotics and semiology. 2) Understand and explain the components of visual communication in the contemporary media environment and also the principles of new media 3) Acquire basic knowledge about the history of visual media, the development of media technologies, the digitization of contemporary art, the role of the visual in the public communication space 4) Critically evaluate the media text and analyze different aspects of the visual content media messages 5) Apply acquired knowledge and present their own or others' artistic work through semiotic analysis.

Mandatory literature:

Žarko Paić (2008): Vizualne komunikacije, uvod

Milan Pelc (2002): Pismo, knjiga, slika, uvod u povijest informacijske kulture

Josef Müller Brockmann (1971): A History of Visual Communications

Edward Lucie Smith (2003): Vizualne umjetnosti dvadesetog stoljeća

Umberto Eco (1977): Estetika i teorija informacija

Jean Baudrillard (2001): Simulacija i zbilja

Lev Manovich (2001): The Language of New Media

Learning outcomes:

1. Analyse, formulate and interpret acquired knowledge about twentieth century fine art in relation to the wider social context of the time.

2. Name, recognise and explain the basic concepts related to the forms and principles of design functions.

3. Critically analyse design works and products.

4. Explain the emergence, social conditioning, and the main features and historical changes in the content of the concept of design.

5. Connect design practice with theoretical terms and concepts.

6. Translate short professional texts from leading world journals.

7. Apply the adopted terms and theses in one's own text (essay).

8. Develop visual perception and observation of different elements of form when analysing a work of art.

9. Acquire basic knowledge about the history of visual media, the development of media technologies, the digitisation of contemporary art and the role of the visual in the public communication space.

Course in study programme:

Code	Name of study	Level of study	Semester	Required/Elective
1	Design of Visual Communications	undergraduate	1	required
11	Visual Arts and Visual Culture	undergraduate	5	required
12	Painting	undergraduate	5	elective

* the course is not taught in that semester

Legend

S - Seminar

L - Lectures