Course content

Visual Communication Design 1

Code:

100085

Abbreviation:

UAD704

Higher education institution:

Arts Academy

ECTS credits:

6.0

Load:

30(L) + 30(E) + 15(S)

Issuing teachers:

Full Professor Dejan Kršić

Course contractors:

Full Professor Dejan Kršić (L, E, S)

Course description:

Acquiring knowledge and skills for successful illustration in visual communication media. Formative skills and knowledge to develop perceptive, analytical and critical competencies. Encouraging a personal approach to conceptual solving of visual problems/tasks. Participation and understanding of teamwork. Critical and argumentative presentation of work to professional and general audiences. Design of printed media (graphics of books, magazines, newspapers...) of a higher level of complexity Graphic designer as editor. Information and narration. Designer and reader. Picture and letter - the use and combination of text and picture (photographs, illustrations, infographics, diagrams and pictograms) for the purpose of successful communication of the message. Solving tasks in the field of narration in image and text

Mandatory literature:

E. Lupton i J. Abbot Miller (1999): Design Writing Research - Writing on Graphic Design

R. Poynor i E. Booth-Clibborn (1991): Typography Now: The Next Wave

S. Heller (2003): Merz to Emigre and Beyond: Avant-Garde Magazine Design of the Twentieth Century

S. Heller i M. Ilić (2007): Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design

Recommended literature:

E. R. Tufte (2006): Beautiful Evidence

R. Arnheim (1997): Visual Thinking

J. Baldwin, L. Roberts (2006): Visual Communication: From Theory to Practice

razni: tiskani i online časopisi

Learning outcomes:

1. Design and create a concept in visual communication media.

5. Critically and argumentatively present work to a professional and general audience.

6. Connect design practice with theoretical terms and concepts in a social contexts.

7. Present a project according to the rules of the profession.

8. Apply knowledge, skills and principles of graphic design, typography and layout in designing means of visual communication at a higher degree of complexity.

9. Synthesise knowledge and skills from other theoretical and practical courses in the typographic design of visual communication tools.

Course in study programme:

Code	Name of study	Level of study	Semester	Required/Elective
50	Typography	graduate	1	elective
51	Graphic Design	graduate	1	required
52	Interacitive Media	graduate	1	elective

* the course is not taught in that semester

Legend

S - Seminar

E - Exercises

L - Lectures