Sadržaj predmeta

Sectoral Public Relations

Šifra:: 187976
Kratica:: KOMDI455
Visoko učilište:: Fakultet hrvatskih studija
ECTS bodovi:: 5.0
Opterećenje:: 15(P) + 15(S)
Nositelji:: v. pred. Daria Mateljak
Izvođači:: v. pred. Daria Mateljak (P, S)
Opis predmeta:: The purpose of the course is that the students understand and can apply the basics of public relations and organizational communications in various sectors: corporate and business communications, political communication and state, civil sector, local community relations, and interdisciplinary approach. The students are required to apply PR theories in practice, master differences among various sectors and learn particular characteristics, and especially the importance of strategic approach in communication.
Jezici izvođenja nastave:: Engleski
Obavezna literatura:: Tench, R & Yeomans, L. (2017): Exploring Public Relations, Global Strategic Communications

L'Etang, J. (2008): Public Relations - Concepts, Practice and Critique

Tkalac Verčič, A. (2016): Odnosi s javnošću