Sadržaj predmeta

Sectoral Public Relations

Šifra:

187976

Kratica:

KOMDI455

Visoko učilište:

Fakultet hrvatskih studija

ECTS bodovi:

5.0

Opterećenje:

15(P) + 15(S)

Nositelji:

v. pred. mr. sc. Zdeslav Milas

Izvođači:

Lucija Brkić (S)

v. pred. mr. sc. Zdeslav Milas (P)

Opis predmeta:

The purpose of the course is that the students understand and can apply the basics of public relations and organizational communications in various sectors: corporate and business communications, political communication and state, civil sector, local community relations, and interdisciplinary approach. The students are required to apply PR theories in practice, master differences among various sectors and learn particular characteristics, and especially the importance of strategic approach in communication.

Jezici izvođenja nastave:

Engleski

Obavezna literatura:

Tench, R & Yeomans, L. (2017): Exploring Public Relations, Global Strategic Communications

L'Etang, J. (2008): Public Relations - Concepts, Practice and Critique

Ishodi učenja:

1. Recognize and understand characteristics of communications strategies and styles pertaining to diverse sectors

2. Apply in practice diverse strategic approaches to communications

3. - Understand and describe the purpose of strategic communications and the roles of PR officers in various types of organizations

4. Analyze and demonstrate ability to co-create strategic communications in versatile sectors

Legenda

P - Predavanja

S - Seminar